From Active to Activism

We could write three pages about how athletes and adventure seekers will love our hoodie more than life itself, but you’ve read that before. So here’s a few words about the brand and why we’re mortgaging houses to bring it to you.

Dopamine is the feel-good hormone — the motivational molecule. It sits on both sides of a good time, from cravings and passion to success and affirmation. Obviously, the source of good vibes runs the gamut from life-saving to devastating. What does any of this have to do with Dopeamine activewear? 

We’re proud to donate a percentage of profits to The Jed Foundation - a nonprofit that protects emotional health and prevents suicide for our nation’s teens and young adults, giving them the skills and support they need to survive and thrive.

It’s no secret that depression and suicide rates are at all-time highs, both in the US and globally. Between the mass adoption of social media and COVID isolation, mental health crises have ballooned into a new kind of pandemic. Device addiction is the helium in that balloon. It’s a major, major problem.

Dopeamine Adventurewear encourages everyone to ditch their devices for a bit and find a new source of feel-good fix. Climb that peak. Dive that cliff. Dance without TikTok watching. Go for a f*cking walk! The world awaits.